Today there are businesses in Sri Lanka that attract paying customers and make sales even when they are closed.
This is no lie or no magic.
It’s called the ‘online presence’ which is a marketing method that reaps you major benefits from SEO to more customers for your business, regardless of the size and industry. Online business presence is appearing on a platform that can browse through the internet which enables your business to show and talk about your business such as a website, E-commerce site, blog, social media profiles, online directory listing… etc.
For those who are now with a question ‘is this worth a try?’, we’ve put together 5 benefits of online presence for businesses.
1) More exposure
How many times did you search google for new products or services during the last month? Though you never bought everything you searched for, you definitely came up with some good brands.
When your business has an online presence, it increases the possibility to get found by a bigger circle of potential customers which you can’t reach otherwise. Currently, 30% of the Sri Lankan population use the internet (2017) and it’s a percentage that grows fast which enables you to expand your circle of reach bigger and better in the future.
2) Connect customers easily
Being present in online gives businesses in Sri Lanka the ability to connect with their customers and potential buyers even when you are closed or it’s a holiday on the calendar. This makes it easy for your potential buyers to connect with you.
3) Give credibility
Today, the meaning of being online for your business has gone beyond attracting more customers. It has become a way that has the ability to position a business as a credible and a reliable one.
When you have come across two businesses in the same industry, one has a professional website and the other doesn’t, we tend to turn to the prior as having a website is a clear indication of being serious about their business.
4) Build relationships
The benefits of online presence, for a business, don’t stop after you make a sale. If you have got the right strategies in place, your presence in the online space will bring you positive result even after someone bought from you by keeping them around increasing the possibility of forming recurring customers.
5) Low cost and high results
Unlike offline marketing methods, building a strong online presence only requires a little amount of money and time compared to the other marketing methods.
When it cost a small fortune to get published in major newspapers and get advertised on billboards, having an impeccable online presence with better results might even cost you half of the price or less depending on the platforms you choose.
6) Time to take actions
The online world has changed the business world upside down ending the time which considered all the best Medias are for the major brands, allowing you to grab the attention of a larger crowd right from your home. Plan your strategy to get your business online today.
